Ignore Everybody: and 39 Other Keys to Creativity Review

Ignore Everybody: and 39 Other Keys to Creativity
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This book contains some valuable universal truths presented in an interesting way. I would classify it at as a "Leadership Lite" book worthy of downloading to your Kindle or stashed in your briefcase to be read on an airplane.
I love "fun to read" leadership books versus the "utilitarian", "old fogy" "Harvard Business Review" style and this book is fun to read. I still read the utilitarian books...I just suffer through them. What makes this book good is the stories to illustrate points are the author's own.
Here are my top eight takeaways from Ignore Everybody.
1.The more original your idea is, the less good advice people will be able to give you.
2.Good ideas alter the power balance in relationships that is why good ideas are always initially resisted.
3.Your idea doesn't have to be big. It just has to be alone. The more the idea is yours alone, the more freedom you have to do something really amazing.
4.The price of being a sheep is boredom. The price of being a wolf is loneliness. Choose one or the other with great care.
5.Being good at anything is like figure skating - the definition of being good at it is being able to make it look easy. But it never is easy. Ever. That is what the stupidly wrong people conveniently forget.
6.Your job is probably worth 50 percent of what it was in real terms ten years ago. And who knows? It may very well not exist in five to ten years...Stop worrying about technology. Start worrying about people who trust you.
7.Part of being a master is learning to sing in nobody else's voice but your own...Put your whole self into it, and you will find your true voice. Hold back and you won't. Its that simple.
8.The biggest mistake young people make is underestimating how competitive the world is out there.
I recommend this book with one reservation. The captions in the cartoons are racy to say the least and not suited for the corporate environment or youthful readers. If the racy cartoons were toned down or removed I would have immediately sent a copy of this book to all of my clients. If they were toned down or removed it wouldn't be Hugh MacLeod's style either. So my clients will have to buy this book themselves.
Dr. James T. Brown PMP PE CSP
Author, The Handbook of Program Management


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Hugh MacLeod's acclaimed blog Gaping Void draws 1.5 million visitors a month, and his ebook, How to Be Creative, has been downloaded more than a million times. In Ignore Everybody, he expands his thoughts about unleashing creativity in a world that often thwarts it.

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