The Networked Nonprofit: Connecting with Social Media to Drive Change Review

The Networked Nonprofit: Connecting with Social Media to Drive Change
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Allison Fine and Beth Kanter have impressed me with their perspective and insight into the opportunities that evolving technologies represent for the nonprofit sector. I read Momentum in 2006, and have read Kanter's blog for years, so I was excited to read this book. I was disappointed to learn that it offered nothing that hasn't been portrayed in their earlier works, and found it to be a rudimentary introduction that had no compelling crux bringing everything together.
While the book might be useful for those who are looking for an introduction to the promise of social networks for nonprofits, I actually found Momentum to be better-organized and more compelling (and still relevant), and have found more useful info (though no better organized) in Beth's top-ten blog posts [...]. There seemed to be little original research behind this book, only interesting-but-anecdotal examples of successes and trends in the nonprofit sector, and no comprehensive explorations of results experienced across any range of organizations (time-savings, increased expenses, cost-shifts, increased membership, etc).
I don't think nonprofits will find this book useful as a guide for how to replicate the examples provided, though it will help open their eyes to the same new ways of thinking that are presented in Momentum and Beth's Blog.

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The Networked Nonprofit Connecting with Social Media to Drive Change
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
"The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."—Diana Aviv, president and CEO, Independent Sector
"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."—Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations
"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation
"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."—Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell
"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."—Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network
"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."—Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc.
"URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."—Seth Godin
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