Average Reviews:
(More customer reviews)It's perhaps slightly surprising to see this put out by Cisco Press. They usually deal with topics closely if not explicitly tied to Cisco hardware, or to Cisco sponsored credentialling.
The book has more general scope, for the most part. It talks in broad, largely nontechnical prose, about the Web 2.0. Explaining what this means in terms of blogs, social networking, wikis and other user-generated activities. But it also has meaning in terms of the mobile user, who might access the web from a cellphone, PDA or wireless netbook.
As to how the Web 2.0 is accomplished in a technical manner, the book describes various programming languages that are popular in building such websites. Think Ajax and Ruby on Rails, for instance.
The conceptual boundary of the Web is the so-called Semantic Web, a term proposed by Tim Berners-Lee. We get some airing here about the Semantic Web. You get to appreciate that this is still early times for it. The book also brings up cloud computing. Alas, the latter term is so vague, but to the extent that it has useful meaning, the book tries to educate you on this.
The last 2 chapters are where Cisco is actively promoted. Describing how Cisco uses things like blogs in their sales group. I'm not sure quite what to make of these chapters. Is it mainly to build mindshare about how Cisco uses these ideas? For instance, it mentions how Cisco won several awards for their projects. Good for them.
The appendices are extensive and quite good, if you want to use the book as a guide to far more detailed resources on the Web. In a way, the appendices somewhat impart the book the flavour of a review article in a scholarly journal, by their copious references to original texts.
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An introduction to next-generation web technologiesThis is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You'll gain a clear understanding of what's really new about Web 2.0 and what isn't. Most important, you'll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content aggregation, cloud computing, the Mobile Web, and much more. This is the only book on Web 2.0 that:Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionalsProvides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studiesOffers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0Previews tomorrow's emerging innovations–including "Web 3.0," the Semantic WebProvides up-to-date references, links, and pointers for exploring Web 2.0 first-handKrishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.Understand Web 2.0's foundational concepts and component technologiesDiscover today's best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)Leverage cloud computing, social networking, and user-generated contentUnderstand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to workGain insight into how Web 2.0 technologies are deployed inside Cisco and their business value to employees, partners, and customersThis book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.Category: General NetworkingCovers: Web 2.0$40.00 USA / $48.00 CAN
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