The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking Review
Posted by
Pearlene McKinley
on 11/14/2011
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Labels:
blogs,
business,
business leadership,
business strategy,
cloud computing,
social media,
social networking,
social networks,
wiki,
wikis
Average Reviews:
(More customer reviews)Four signs that you are seriously behind the Internet-driven times: 1) You type "www" in front of Web addresses, 2) You think "geek" is a term of derision, 3) You subscribe to TV Guide and 4) You have a landline. If these descriptions fit you, then you will find Maria Azua's book eye-opening. She describes online developments such as wikis, cloud computing, crowdsourcing, widgets, social bookmarking, folksonomies, avatars and all the rest - and explains what they can do for your business. However, if you are already an experienced social networker, Azua's guide will be a review of familiar information. getAbstract recommends this book to businesspeople who are feeling mystified by the Internet - that is, anyone who needs to update his or her Web skills. Online, it's a new world. Azua's book provides a good map.
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Harness the Power of Social Networking to Promote Innovation and Drive GrowthA treasure trove of strategic and tactical insights for the business leader
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