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(More customer reviews)Robert Venturi's study of the Las Vegas signage phenomena and it's impact on "architecture" is brilliant in it's scope. While written almost twenty five years ago, this book gains more and more pertinence as we as a society progress further into a "reality" of symbols, reproductions and representations. These words and thoughts are basically essential to the understanding of any city anymore, not just Las Vegas. Where this book misses the mark though is in the execution, as shown in Venturi's work, of these ideas. The projects put forth seem to pale in comparison to the implications the text actually has. These notions of architecture are by far some of the most relevant and important in modern theory today, it is unfortunate that their full potential could not be realized in these projects.... but maybe that is for you and I to do.
Click Here to see more reviews about: Learning from Las Vegas - Revised Edition: The Forgotten Symbolism of Architectural Form
Learning from Las Vegas created a healthy controversy on its appearancein 1972, calling for architects to be more receptive to the tastes and values of"common" people and less immodest in their erections of "heroic," self-aggrandizingmonuments.This revision includes the full texts of Part I of the original, on theLas Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the DecoratedShed," a generalization from the findings of the first part on symbolism inarchitecture and the iconography of urban sprawl. (The final part of the firstedition, on the architectural work of the firm Venturi and Rauch, is not included inthe revision.) The new paperback edition has a smaller format, fewer pictures, and aconsiderably lower price than the original. There are an added preface by ScottBrown and a bibliography of writings by the members of Venturi and Rauch and aboutthe firm's work.
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