Average Reviews:
(More customer reviews)This book is a must have for new designers. I have a B.A in Design and half a business management degree. During and in between study I have managed many retail boutiques. This book illiterates every point that needs to be addressed if you are wanting to venture into the fashion industry. I knew 90% of this book, however, it was a fabulous read to regain information that had disappeared from memory.
As most new entrants to the market you will find wholesaling the easiest way to start out. This book takes you through important terms to be aware of when selling and has many templates to think of.
I can not recommend this book enough. I now feel after many years of putting my dreams on hold due to fear, I am ready to take my first steps into the industry on my own.
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No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.
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